6. Moissanite and the Role of Marketing
Some may wonder whether moissanite’s rise is simply a result of clever marketing. While marketing certainly plays a role, moissanite’s increasing popularity is largely due to its genuine merits: affordability, sustainability, and brilliance.
The Importance of Marketing in the Jewelry Industry
Marketing is essential for introducing any new product to the market. However, IceTreasure emphasizes that moissanite's value stands on its own. By highlighting its ethical production, stunning beauty, and competitive price point, moissanite has captured the attention of consumers who might have previously considered only diamonds.